Stories

Problem

Midmark’s RTLS division had documentation. What they didn’t have was a structured, accessible, branded home for it. Field guides lived in silos. Partners couldn’t self-serve. Every question became a phone call.

• No centralised platform for partners and field staff Guides weren’t structured, visual, or accessible outside Midmark’s internal systems. Partners had no reference they could reach independently.
• No visibility into whether content was working Midmark had no way to see which guides were being read, which partners were active, and which content was being ignored.
• No way to run adoption at scale With no platform to anchor to, there was no mechanism to re-engage a quiet partner or push new content without manual effort.

Why The BPR One platform — under Midmark’s own brand — where partners could self-serve, admins could track engagement, and marketing could run campaigns to drive adoption across the network.

Solution 1

Midmark’s partner network doesn’t see The BPR. They see Midmark. The platform lives at rtlsguides.midmark.com, carries Midmark’s branding, and feels like a product Midmark built.

• Custom domain: rtlsguides.midmark.com
• Midmark branding, logo, and corporate font throughout
• Partners access guides without IT provisioning or credentials

Solution 2

When someone is stuck mid-installation on a 25-step process, they need the answer — not an internal ticket or a phone call to HQ.

• Partner and reseller access live across the network
• Mobile app live — guides accessible in the field, on any device
• No per-partner IT provisioning required

Solution 3

Activity reports give Midmark’s team a live view of what’s being accessed, by whom, and from where — showing which guides pull weight and which don’t.

• Login locations and file viewing patterns tracked
• Identifies high-engagement content and dead zones
• AI Search scoped to the library — admins control what surfaces

Solution 4

Partners go quiet between RTLS projects. Midmark’s marketing team now runs structured email streams to re-engage them — tied directly to the platform.

• Email campaigns active, led by Midmark’s marketing team
• Targeted re-engagement between project cycles
• Platform becomes the anchor for partner communication

Results

• Live. Custom domain Partners access field guides at rtlsguides.midmark.com — a Midmark product, on a Midmark address.
• Active. Partner access Resellers and field technicians self-serve without IT overhead or internal credentials.
• Rolling Out. AI Search Library-scoped search gives partners precise, cited answers from Midmark’s own content.

Closing

The BPR is the platform Midmark’s partner network uses to do their jobs — branded, accessible, and trackable from day one.

Field guides that once lived in scattered folders now live in one searchable, branded home. Partners self-serve. Admins see what’s working. Marketing can reach back out when things go quiet. Documentation became infrastructure.